MIDTOWN ART GALLERY
OVERVIEW
A virtual tour app for the Midtown Art Gallery, allowing users to access world-renowned tours and exhibits from the comfort of their homes.
Product
UX Research, Design, and Testing
Role
Conducting interviews and usability studies, paper and digital wireframing, and low and high-fidelity prototyping.
Responsibilities
Sept 2023 - Nov 2023
Duration
EMPATHIZE
I conducted interviews, created personas, and produced empathy maps to better understand user needs. A primary user group identified through research was working adults who didn’t have time to tour art galleries in person.
INITIAL USER RESEARCH + PAIN POINTS
From the first round of user research and empathy maps, the following pain points were identified.
After reviewing user journey maps, studying the interviews, and analyzing the pain points from the user research, the problem statement and Goal were defined.
DEFINE
IDEATE + DESIGN
Initial Paper and Digital Wireframes.
USABILITY STUDY FINDINGS
The usability study conducted provided the following insights.
HIGH - FIDELITY WIREFRAMES
DESIGN SYSTEM
ACCESSIBILITY CONSIDERATIONS
The listed efforts were made to ensure an equitable and accessible experience.
TAKEAWAYS + NEXT STEPS
Key observations from the design process and the future potential of the project.
